Determinants of industrial purchaser buying behavior between Mecomb Sime Darby and Instron customers / Zati Azlinda Mohd Azam and Nurhidayah Mohamad Yusof

• Main Authors: Mohd Azam, Zati Azlinda, Mohamad Yusof, Nurhidayah
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/31867/1/31867.pdf; http://ir.uitm.edu.my/id/eprint/31867/

The purpose of this research is to study the level of influences to industrial purchaser buying behavior among Mecomb SIme Darby and Instron Customers. The researcher also wants to identify which factor to be the most significant factor that influences buying behavior among the industrial purchaser...