Factors influencing customer purchase intention in shopping mall among millennials at Plaza Pelangi / Mohamad Faizzuddin Asli

• Main Author: Asli, Mohamad Faizzuddin
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/46708/1/46708.pdf; https://ir.uitm.edu.my/id/eprint/46708/

In the advancement of science and technology, shopping mall has become important to every people as it offered various types of products, brands, services, needs and wants. Shopping malls is one stop centre that offers a variety of products and services to the customers. At the same time , the custo...