Factors influencing consumers impulse online buying on clothing and accessories case study: students of Cosmopoint College of Technology Campus Kota Kinabalu 2 / Marsha Babie A. Mojitoh

• Main Author: A. Mojitoh, Marsha Babie
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Purchasing. Selling. Sales personnel. Sales executives; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/72052/1/72052.pdf; https://ir.uitm.edu.my/id/eprint/72052/

The objective of the current study is to identify the factors that motivate consumers to purchase clothing and accessories online on impulse and to study which of these factors lead to consumers' impulse online buying behavior. For this purpose, a set of 90 questionnaires were distributed of wh...