Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri

• Main Author: Sabri, Muhammad Farid
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer satisfaction; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/21573/1/PPb_MUHAMMAD%20FARID%20SABRI%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21573/

The issue of this research is for student’s online purchase intention through travel agency sites. There are increasing number that students that buying products and services from travel agency sites being cheated. This is because there are many reasons why customers always being cheated by travel a...