Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh

• Main Author: Musleh, Juhari
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/25051/1/PPb_JUHARI%20MUSLEH%20M%20BM%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/25051/

Mobile phone has proven to be an integral part of the growth, development, success and efficiency of any business and economy. The past decade has seen enormous increase in mobile phone users, significant reduction in tariff and increase in talk time, usage of short message service (SMS) and various...