A study on the factors that influence customer's intention to buy organic product / Nadiah Shihnan

The purpose of this research is to study the factors that influence customer's intention to buy organic product. Besides that, the researcher also wants to recommend the company to improve their strategy to enhance purchase from their customer. A questionnaire was distributed to 100 customers r...

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Bibliographic Details
Main Author: Shihnan, Nadiah
Format: Monograph
Language:English
Published: Bachelor of Business Administrations (Hons) Marketing 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/53146/1/53146.pdf
https://ir.uitm.edu.my/id/eprint/53146/
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