The effectiveness of Borneo Textile Corporation Sdn Bhd`s promotion strategy towards customer purchase decisions / Nazratul Radiah Duyok

• Main Author: Duyok, Nazratul Radiah
• Format: Student Project
• Language: English
• Published: 2008
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Pricing; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/28633/1/PPb_NAZRATUL%20RADIAH%20BTE%20DUYOK%20BM%20S%2008_5.pdf; http://ir.uitm.edu.my/id/eprint/28633/

First, the research is about the effectiveness of Borneo Textiles Corporation Sein Bhd's Promotion Strategy towards Customer Purchase Decisions. The objective of the research is to determine the effectiveness of Borneo Textiles Corporation promotion strategy, to provide recommendation to furthe...