Foreign customer satisfaction level towards KFC Holdings (Malaysia) Berhad / Nor Atikah Kamarun Saman

• Main Author: Kamarun Saman, Nor Atikah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2011
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/28666/1/PPb_NOR%20ATIKAH%20KAMARUN%20SAMAN%20BM%20M%2011_5.pdf; http://ir.uitm.edu.my/id/eprint/28666/

To be successful, organizations must look into the needs and wants of their customers. That is the reason why many researchers and academicians have continuously emphasized on the importance of customer satisfaction. Customer satisfaction means the intention to make future purchases, it is assumed t...