The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir

• Main Author: Mohd Nasir, Nurul Syafika
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/21240/1/PPb_NURUL%20SYAFIKA%20MOHD%20NASIR%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21240/

The study is to examine the relationship of brand image and service quality towards student loyalty in purchasing at in-campus mart at university which is My-K Kolej Kemahiran Tinggi Mara (KKTM) Sri Gading located at Batu Pahat, Johor. To perform this objective, the research has extracted three vari...