Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin

• Main Author: Mahmud Hishamuddin, Hanisah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Environmental aspects. Green marketing; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/23458/1/PPb_HANISAH%20MAHMUD%20HISHAMUDDIN%20M%20BM%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/23458/

With the significant increase of seriousness of global warming, people are getting more attention of protecting and preserving the natural environment. The environmental attitude and environmental knowledge of consumers towards the environment is increasing rapidly. This may influence consumer purch...