Customer purchase intention in Genting Highland Premium Outlet (GHPO) / Mohd Sharul Shafik Asmuni

• Main Author: Asmuni, Mohd Sharul Shafik
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Environmental aspects. Green marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/21551/1/PPb_MOHD%20SHARUL%20SHAFIK%20ASMUNI%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21551/

This Research study is aimed to identify the factors of customer purchase intention in Genting Highland Premium Outlet, Pahang. The elements that will be examined were environment, tenant variety and promotion. Convenient sampling technique was used and adapted. Questionnaires were been adapted from...