Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin

• Main Author: Jalaluddin, Abu Izzat
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2014
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/24582/1/PPb_ABU%20IZZAT%20JALALUDDIN%20M%20BM%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/24582/

This study is conducted as a partial fulfillment of the coursework of Final Semester Project Paper. The title of the study is factors that influence consumer purchasing behavior using guerrilla marketing approach. The modern era has made each consumer experience a newer concept of marketing communic...