7P’s marketing strategy affecting customer purchase intention towards a house in Arataz Equity Sdn.Bhd / Nik Dalila Nik Aziz

• Main Author: Nik Aziz, Nik Dalila
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/27472/1/PPb_NIK%20DALILA%20NIK%20AZIZ%20BM%20M%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/27472/

To be successful, organizations must look into the needs and wants of their customers. This is the reason why many researchers have continuously emphasized on the importance of 7P’s marketing strategy. This will be a result for customer satisfaction is really important because many researchers have...