Contract manufacturing service quality and its relationship with customer satisfaction and loyalty in F&B industry / Zulkefli Abdul Rahim
Business environment is highly competitive especially for the low entry barrier industry such as F&B industry, characterized by low high-tech involvement. As a result, the industry draws high number of players competing for the target markets. In order to sustain the business as well as to impro...
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Main Author: | Abdul Rahim, Zulkefli |
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Format: | Book Section |
Language: | English |
Published: |
Institute of Graduate Studies, UiTM
2018
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Subjects: | |
Online Access: | http://ir.uitm.edu.my/id/eprint/22277/1/ABS_ZULKEFLI%20ABDUL%20RAHIM%20TDRA%20VOL%2014%20IGS%2018.pdf http://ir.uitm.edu.my/id/eprint/22277/ |
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