Customer retention in digital media business platforms in Malaysia / Mohd Remie Mohd Johan … [et al.]

• Main Authors: Mohd Johan, Mohd Remie, Teoh, May Xyn, Abdul Manab, Nur Farhanah, Md Syed, Md Azalanshah, Mohd Adnan, Hamedi
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Shah Alam: Faculty Communication and Media Studies 2020
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/42199/1/42199.pdf; http://ir.uitm.edu.my/id/eprint/42199/

Firms in Malaysia are making a lot of efforts to retain their customers for as long as possible. Nonetheless, due to the overgrowing of other online shopping sites that are continually coming up with new features and benefits that are more attractive, this situation often causes customers to easily...