The choice of smartphones among young generation / Azira Rahim ... [et al.]

• Main Authors: Rahim, Azira, Law, Kuan Kheng, Nazihah, Nurdiyana
• Format: Book Section
• Language: English
• Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2020
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/47971/1/47971.pdf; https://ir.uitm.edu.my/id/eprint/47971/

This paper reviews the choice of smartphones among young generation in Malaysia. This is because smartphones have become important items to have especially among young generation. This study suggests various factors that can influence purchasing intention of smartph...