The effect of loyalty programmes on customers retention among Alamanda shopping centre shoppers / Nasuha Husna Ahmad Zubir

• Main Author: Ahmad Zubir, Nasuha Husna
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/49717/1/49717.pdf; https://ir.uitm.edu.my/id/eprint/49717/

The study aims to determine which of the loyalty programmes that give effects to customer retention. Recently, the customer retention problem has become one of the most important issues in order to sustain longer in the industry. Businesses have started to discover that customers is the biggest asse...