Factors affecting customer loyalty on mobile internet subscription among non-resident students in UiTM Kedah / Siti Zahara Abdul Kareem and Noor llie Zuhaili Yahaya

• Main Authors: Abdul Kareem, Siti Zahara, Yahaya, Noor llie Zuhaili
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/43012/1/43012.pdf; http://ir.uitm.edu.my/id/eprint/43012/

This chapter provides an overview of this study, which consists of eight main sections. Beginning with the background of study, this chapter identifies the issues ascertain the research problem, research problem and the objective of this research endeavour. It also highlights the significance, scope...