The antecedents and influence of consumer relationship proneness towards perceived relationship quality and customer loyalty of apparel retailing industry in Malaysia / Siti Ilmiah Ismail

• Main Author: Ismail, Siti Ilmiah
• Format: Conference or Workshop Item
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/35635/1/35635.pdf; http://ir.uitm.edu.my/id/eprint/35635/

Relationship marketing has been proven to have a positive influence on customer loyalty. However, relationship marketing practices itself is not enough in developing customer loyalty without targeting the program to the right customers who are prone to relationship. Retailers need to consider the in...