A study on customer's satisfaction of services towards Pelaburan Mara Berhad (PMB) / Mukhidah Faesol

• Main Author: Faesol, Mukhidah
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/50124/1/50124.pdf; https://ir.uitm.edu.my/id/eprint/50124/

This study, researcher is aim to study Customers Satisfactions of Services Towards Pelaburan Mara Berhad (PMB) in Kota Kinabalu, Sabah. Investigate the attribute of service quality that will contribute to reach the customers satisfaction. It involves the independent variable that consists of Qua...