Customer's evaluation and satisfaction towards TH Hotel Kota Kinabalu / Fazilah Musa

• Main Author: Musa, Fazilah
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/50543/1/50543.pdf; https://ir.uitm.edu.my/id/eprint/50543/

Customer evaluations mean that how the customer perceives service delivery to describe their satisfaction. That customer satisfaction is a function of service performance relative to the customer evaluation. For this reason, it is important to understand how customer evaluation is formed in order to...