Factors that influence customer loyalty of Astro Sdn Bhd Pay-Tv Services/ Nurul Hanan Mohd Mokhtar

• Main Author: Mohd Mokhtar, Nurul Hanan
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/55445/1/55445.pdf; https://ir.uitm.edu.my/id/eprint/55445/

For the past years, the Pay-TV industry are experiencing high rate of growth in terms of their number of subscribers and profitability. Therefore, this demands for the service provider to provide a better service quality in order to sustain in the business. Besides that, the increase demands in the...