The relationship between service quality and customer loyalty at Plexus Manufacturing Sdn.Bhd Penang / Nurfaznim Shuib

• Main Author: Shuib, Nurfaznim
• Format: Thesis
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/69912/1/69912.pdf; https://ir.uitm.edu.my/id/eprint/69912/

The title for this study is the relation s hip between service quality and customer loyalty at Plexus Manufacturing Sdn Bhd , Penang. The purpose of this study was to identify the relationship between service quality and customer loyalty at Plexus Manufacturing, Penang. Besides that this studies al...