A study on the services provided by operation counter ASNB Melaka branches to their customer / Nor Hazliza Zakaria

• Main Author: Zakaria, Nor Hazliza
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2009
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/28422/1/PPb_NOR%20HAZLIZA%20ZAKARIA%20BM%20M%2009_5.pdf; http://ir.uitm.edu.my/id/eprint/28422/

Service quality has recently become a concern for Malaysian government agencies since the entrepreneurial spirit and the development of information technology pervades in the new economy. This study examines the level of service operation counter with special reference to ASNB Melaka using SERVQUAL...