The antecedents of customer loyalty in Tabung Haji, Malaysia from depositors perspective / Fathin Najehah Ab Rashid

• Main Author: Ab Rashid, Fathin Najehah
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations; Finance, Islamic
• Online Access: https://ir.uitm.edu.my/id/eprint/63582/1/63582.pdf; https://ir.uitm.edu.my/id/eprint/63582/

Customer loyalty has been a vital concern for each and every institution. This is because attracting new customer would cost much higher than maintaining the current ones. Therefore, every institution would pay extra attention in gaining a loyal customer. This study attempts to determine the factors...