Factors that affecting purchase intention towards skincare products. A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia / Siti Najihah Rosman

• Main Author: Rosman, Siti Najihah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Marketing; Marketing research. Marketing research companies. Sales forecasting; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Universiti Teknologi MARA
• Online Access: http://ir.uitm.edu.my/id/eprint/21772/1/PPb_SITI%20NAJIHAH%20ROSMAN%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21772/

The research conducted is to explore the factors affecting purchase intention of skincare brands: A study of students in Universiti Teknologi Mara (UiTM) Kampus Bandaraya Melaka, Malaysia. This study will begin with the research background, problem statement, following by objective of the research,...