Factor affecting customer loyalty toward organizing an event at Melaka Stadium Corporation / Nurul Hidayah Jamaludin

• Main Author: Jamaludin, Nurul Hidayah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2008
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/21502/1/PPb_NURUL%20HIDAYAH%20JAMALUDIN%20M%20BM%2008_5.pdf; http://ir.uitm.edu.my/id/eprint/21502/

Malacca Stadium Corporation was established with the main objectives of marketing the Sport Event and offers other services for local and international. Its main function is to provide goods and quality services to enhance their customers' satisfaction with their company's motto which is &...