Factor affecting the customer intention to purchase online / Muhammad Syauqi Rozlee

• Main Author: Rozlee, Muhammad Syauqi
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Marketing; Telemarketing. Internet marketing; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/21589/1/PPb_MUHAMMAD%20SYAUQI%20ROZLEE%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21589/

Nowadays, globalization without barriers which is the existance of internet that become one of the most effective communication channel had created opportunity for business to get bigger and reduce cost. Furthermore, In this era of globalization people tend to shop more through online platform. The...