Customer loyalty of takaful industry: a case in Kuala Selangor / Syahir Afiq Shah Budin

• Main Author: Budin, Syahir Afiq Shah
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Insurance
• Online Access: https://ir.uitm.edu.my/id/eprint/72881/1/72881.pdf; https://ir.uitm.edu.my/id/eprint/72881/

The Malaysian Takaful industry is considered a growing industry with significant progress and continues to play an important socioeconomics role within the economy. In the new global economy, service providers are competing to develop and retain customers through increased satisfaction and loyalty....