Factors determine the promotional mix element towards in promoting Baraqah Bakery product / Noor Ain Abu Bakar

• Main Author: Abu Bakar, Noor Ain
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Awareness; Branding (Marketing); Market segmentation. Target marketing; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/50542/1/50542.pdf; https://ir.uitm.edu.my/id/eprint/50542/

The title of this research is "Factors Determine the Promotional Mix Element towards in Promoting Baraqah Bakery Product". The purpose of this research is to identify the elements of promotional mix and to determine the best promotional mix in promoting Baraqah bakery product. By the small...