Virtual store vs physical store: factors of customers to choose online shopping rather than physical store / Mohd Edzhar Jaafar

• Main Author: Jaafar, Mohd Edzhar
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Telemarketing. Internet marketing; Market segmentation. Target marketing; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/72046/1/72046.pdf; https://ir.uitm.edu.my/id/eprint/72046/

As the modern era change the lifestyle very fast, we tend to adopt with the current style and trend in suits ourselves with the lifestyle. As people getting busier day by day, they do not have much time to spare to do their routine such as shopping as there are many important things comes before sho...