Factors that influence consumer buying behavior towards imported chocolates / Azyana Izzah Arshad and Nurul Anis Asheila Noor Azmi

• Main Authors: Arshad, Azyana Izzah, Noor Azmi, Nurul Anis Asheila
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2013
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/24798/1/PPb_AZYANA%20IZZAH%20ARSHAD%20M%20BM%2013_5.pdf; http://ir.uitm.edu.my/id/eprint/24798/

This study aims to identify factors that influence consumer buying behavior towards imported chocolate namely quality, brand, social influence, and social status. It is also done to test which factors influence the most on the consumer behavior and then the results are used to generate suggestions t...