Student behavior toward the counterfeit of luxury products / Wan Ahmad Hakim Mohd Idros and Nurul Amanina Abdul Manaf

• Main Authors: Mohd Idros, Wan Ahmad Hakim, Abdul Manaf, Nurul Amanina
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2016
• Subjects: Marketing; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/27051/1/PPb_WAN%20AHMAD%20HAKIM%20MOHD%20IDROS%20BM%20M%2016_5.pdf; http://ir.uitm.edu.my/id/eprint/27051/

Counterfeit is now the major global economy problem that needs to face by every country whether developing or developed countries. Malaysia is not spared from this global economy problem and this research is about to study whether external factors (price, product, and advertisement) affect the stude...