Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad

• 主要作者: Ahmad, Norhaidah
• 格式: Student Project
• 語言: English
• 出版: Faculty of Business and Management 2007
• 主題: Branding (Marketing); Product management; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• 在線閱讀: http://ir.uitm.edu.my/id/eprint/21095/1/PPb_NORHAIDAH%20AHMAD%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/21095/

Scientige Sdn Bhd is a company that involve in the oil, gas and petrochemical industry and the company offer various products and services in the field. Since the company is still new in the market ( 2 years in the field) , the company required to have strong brand positioning so that the client wil...