Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek

• Main Author: Sidek, Sabariah
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Marketing; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: http://ir.uitm.edu.my/id/eprint/30704/1/30704.pdf; http://ir.uitm.edu.my/id/eprint/30704/

Purchase decision is basically come through by customers and consumers perception that those already use the services and product which have in market. Sometimes, the changes of image by one company can make the loyal and new customers confuse. This study helps us extend our understanding of the rel...