Factors affecting decision-making process in consumers purchasing behavior : case study Cosway multilevel marketing strategy / Violet Vivienne Louis

• Main Author: Louis, Violet Vivienne
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Decision making; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/72059/1/72059.pdf; https://ir.uitm.edu.my/id/eprint/72059/

Multi-level marketing is also known as network marketing , is an industry with its size and reputation are growing rapidly. According the Direct Selling Association (DSA), direct selling is a US$75 billion industry worldwide with an annual growth rate of around 10 per cent. The industry offers an al...