Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris

• Main Author: Idris, Nurfazliana
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2018
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Melaka
• Online Access: http://ir.uitm.edu.my/id/eprint/21195/1/PPb_NURFAZLIANA%20IDRIS%20M%20BM%2018_5.pdf; http://ir.uitm.edu.my/id/eprint/21195/

Luxury brands are said to have high income elasticity of demand, as people become wealthier, they will buy more and more of the luxury good. Somehow, income elasticity of demand is not constant with respect to income, as it may change sign at different levels of income. That is to say, a luxury bran...