Customer satisfaction and loyalty towards foodservice outlet / Abd Rajak Muta
In today’s competitive business environment, creating customer satisfaction is important to the success of a business organization. Many belief customer satisfactions can lead to loyalty; increased customer loyalty can lead to increase in profitability. However satisfaction is a very subjective issu...
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Main Author: | Muta, Abd Rajak |
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Format: | Student Project |
Language: | English |
Published: |
2008
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/90643/1/90643.pdf https://ir.uitm.edu.my/id/eprint/90643/ |
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