Antecedents of customer loyalty towards private commercial banks in Bangladesh / Md Wasiul Karim and Mohammad Abdul Matin Chowdhury

• Main Authors: Karim, Md Wasiul, Chowdhury, Mohammad Abdul Matin
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2021
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/2894/1/2894.pdf; https://ir.uitm.edu.my/id/eprint/2894/; https://mar.uitm.edu.my/

Banks are an essential part of every business and economy. As the number of banks are increasing to provide valuable services to clients, customers with numerous expectations regarding new products and services are assisting to build loyalty. In this regard, the current study intended to examine the...