A conceptual framework for customers’ loyalty in mobile loyalty programmes / Sharlini Seridaran and Mohd Nazri Mohd Noor
The increasing number of academic studies on customer loyalty shows the evolution of customer behavior and the diversity of business offerings. The main purpose of this study is to examine existing academic pieces of literature. The articles discovered are from the last ten years and elaborate on th...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/6068/1/6068.pdf https://ir.uitm.edu.my/id/eprint/6068/ https://myjms.mohe.gov.my/index.php/SMRJ/index |
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