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Demystifying customer satisfaction towards an authorised automobile service centre / Cho Sin Win...[et al.]

Understanding and sustaining customer satisfaction is vital and challenging specifically in the automobile service industry. Therefore, the present study aims to identify factors influencing customer satisfaction towards the automobile service center. SERVQUAL instrument was adapted and more than 38...

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Bibliographic Details
Main Authors: Cho, Sin Win, Md Isa, Normalisa, Salahuddin, Norkhazzaina, Sivapathy, Arunnaa, Ramlee, Afifah Alwani
Format: Article
Language:English
Published: Universiti Teknologi MARA, Kedah 2019
Subjects:
Consumer satisfaction
Customer services. Customer relations
Online Access:http://ir.uitm.edu.my/id/eprint/33171/1/AJ_CHO%20SIN%20WIN%20VOA%20K%2019.pdf
http://ir.uitm.edu.my/id/eprint/33171/
https://voa.uitm.edu.my/
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http://ir.uitm.edu.my/id/eprint/33171/1/AJ_CHO%20SIN%20WIN%20VOA%20K%2019.pdf
http://ir.uitm.edu.my/id/eprint/33171/
https://voa.uitm.edu.my/

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