Factors affecting decision-making process in consumer purchasing behavior: case study Karamunsing Shopping Complex / Irene Samuel @ Liansim
Consumer purchasing behaviour is important research topic in marketing sense due to fact that until there is a consumer there will be no business going on. Thus, to have a business is to have a marketing activity and practically the main centre of all this is consumer. Achieving business sustainabil...
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Main Author: | Samuel @ Liansim, Irene |
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Format: | Student Project |
Language: | English |
Published: |
2012
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/72073/1/72073.pdf https://ir.uitm.edu.my/id/eprint/72073/ |
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