A study of purchasing behavior of consumer in Kota Kinabalu on aquaculture fish / Mianie Joe

• Main Author: Joe, Mianie
• Format: Student Project
• Language: English
• Published: 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations; Aquaculture
• Online Access: https://ir.uitm.edu.my/id/eprint/72050/1/72050.pdf; https://ir.uitm.edu.my/id/eprint/72050/

This study is conducted in order to identify a study of purchasing behaviour of consumer in Kota Kinabalu on Aquaculture Fish, which is the case study of the Fishermen's Association member's area Tuaran. This research will directly find out the effective marketing strategies that involves...