Factors affecting decision-making process in consumer purchasing behavior: case study Karamunsing Shopping Complex / Irene Samuel @ Liansim

• Main Author: Samuel @ Liansim, Irene
• Format: Student Project
• Language: English
• Published: 2012
• Subjects: Decision making; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/72073/1/72073.pdf; https://ir.uitm.edu.my/id/eprint/72073/

Consumer purchasing behaviour is important research topic in marketing sense due to fact that until there is a consumer there will be no business going on. Thus, to have a business is to have a marketing activity and practically the main centre of all this is consumer. Achieving business sustainabil...