Service quality: evaluation on transaction services in Tabung Haji Banda Kaba, Melaka / Mohammad Ariff Ibrahim

• Main Author: Ibrahim, Mohammad Ariff
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations
• Online Access: http://ir.uitm.edu.my/id/eprint/20882/1/PPb_MOHAMMAD%20ARIFF%20IBRAHIM%20M%20BM%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/20882/

Nowadays service quality is often very difficult to manage, for variety of reasons. Managing service quality require knowing exactly what customers want, designing services to meet their needs and measuring customer satisfaction. Understanding and effectively managing service quality is critically i...