A study on the contributing factor that influence the effectiveness of the selling up TM Point package affecting customer conversion rate / Dk Nurul Atiqah Pg Othman

• Main Author: Pg Othman, Dk Nurul Atiqah
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Branding (Marketing); Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Pricing; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: https://ir.uitm.edu.my/id/eprint/70843/1/70843.pdf; https://ir.uitm.edu.my/id/eprint/70843/

The purpose of this particular research which is a Study on contributing factor that influence the effectiveness of the selling up TM Point package affecting conversion rate in TM Point Tuaran. This is to investigate the factors influencing the effectiveness of the up selling package product offered...