Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah

• Main Author: Kuangit/Abdullah, Afzan
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2002
• Subjects: Branding (Marketing); Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty
• Online Access: http://ir.uitm.edu.my/id/eprint/20694/1/PPb_AFZAN%20KUANGIT%40ABDULLAH%20M%20BM%2002_5.pdf; http://ir.uitm.edu.my/id/eprint/20694/

Strategic marketing is one of the factors that can contribute to the successful of an organization in selling their product or service. This research is carried out to find out the most appropriate marketing strategy for computer services in Melaka areas. The objectives to the studies are (1) To exa...