Theory of planned behavior influencing female purchase intention towards Tati Skincare product / Intan Nadirah Ahmad Zaain

• Main Author: Ahmad Zaain, Intan Nadirah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Purchasing. Selling. Sales personnel. Sales executives
• Online Access: http://ir.uitm.edu.my/id/eprint/25750/1/PPb_INTAN%20NADIRAH%20AHMAD%20ZAAIN%20BM%20M%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/25750/

Tati Skincare products seem to be accepted as a fundamental component to satisfy female purchase intention. However, it has been often overlooked in cosmetics industries and satisfaction studies. The main objective of this study was to investigate the factor that influencing the female purchase inte...