Element of service quality effect on customer satisfaction in Public Islamic Bank Berhad (PIBB) / Sharidah Abdull

• Main Author: Abdull, Sharidah
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Marketing; Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting; Market surveys. Including brand choice. Brand loyalty; Malaysia
• Online Access: https://ir.uitm.edu.my/id/eprint/53882/1/53882.PDF; https://ir.uitm.edu.my/id/eprint/53882/

The purpose of this study is to examine the element of service quality that has relationship to customer satisfaction towards Islamic Banking Products offered by Public Islamic Bank Berhad (PIBB). In order to increase the business volume and company’s profit, the quality of service need to be improv...