A study on the relationship of customer satisfaction, trust and affective commitment on customer loyalty towards Modenas products / Aliaa Ahmad Fuzi
Customer loyalty is very important for an organization. This is because it can facilitate the selling and cross-selling to loyal customers. Loyal customers are already familiar with their favorite brands and more willing to try and explore suggestions and new products. In addition, a loyal customer...
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Format: | Student Project |
Language: | English |
Published: |
2012
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Online Access: | http://ir.uitm.edu.my/id/eprint/42658/1/42658.PDF http://ir.uitm.edu.my/id/eprint/42658/ |
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